• Logo Design
  • Brand Identity
  • Stationery System
  • Website Design
  • Art Direction



The New Traditionalists connects traditional and today in their hand made environmentally conscious furniture. Based in New York City, and manufactured in New England, they are influenced by classic silhouettes, history, objects, and heritage.

The logo is inspired by classic type face and a distinguished color scheme.  The name, The New Traditionalists, carries a lot of clout.  Creating a play on the letter case suggests a casual feel that reflects the easy going nature of the studio and the owners.  The collateral is inspired by traditional stationary, executed by letterpress printing.  A lively marketing program consists of coasters, postcards, and cocktail recipes display the their lighthearted character: one that is always ready for a cocktail, and in good company.