- Art Direction
- Graphic Design
- Social Media Strategy
Bystander Revolution is a website offering practical, crowdsourced advice about simple things individuals can do to defuse bullying and help shift the culture. Bystander Revolution was founded by author and parent MacKenzie Bezos to create a source of direct, peer-to-peer advice about practical things individuals can do to help defuse bullying. The ultimate goal is the discussion and spread of simple habits of kindness, courage, and inclusion.
The media team, Gates & Greene creates the custom content and strategy for Bystander Revolution. Working together with Gates & Greene, enabled for creative freedom to design daily social media graphics that engaged the young teenage demographic to encourage inclusion to diffuse bullying. By using relevant quotes, current trends in graphics and custom typography we were able to grow a large social media presence and viral engagement via social media challenges, relevant topics in current events, and partnerships with celebrities like Lily Collins and Demi Lovato.