Bystander Revolution is a website offering practical, crowdsourced advice about simple things individuals can do to defuse bullying and help shift culture towards inclusion. Bystander Revolution was founded by author and parent MacKenzie Bezos to create a source of direct, peer-to-peer advice about practical things individuals can do to help defuse bullying. The ultimate goal is the discussion and spread of simple habits of kindness, courage, and inclusion.
The 1 Act Challenge is a social media challenge that promotes engagement and inclusiveness. By showing random one act of kindness, one can make a huge difference in someone else’s life. My role was to create the campaign identity system and daily social media graphics that promoted, encouraged, and spread the positive message. We partnered up with well known celebrities that helped spread the message to our teenage demographic. Our engagement grew throughout the campaign and we were able to make a positive difference in countless lives.